We love how Hawthorne uses its about page to position itself as a ‘Specialist’ in Men’s Grooming space
We recently came across Hawthorne – a men’s grooming brand based in New York, which is using storytelling in an inspiring way and we found it worth sharing with you. The About Us Page of Hawthorne takes us to an interesting snippet on “Why we are doing this” instead of “Who we are”. Most brands […]
Packaging your product may seem like just another part of the delivery mechanism. But sometimes it is all the difference between a product and a brand. When it comes to building a brand – spending time on packaging pays off quite well. Think of it, most of the customer craze of having something delivered to the place comes from the “unboxing” part of it. There is a reason that there are now channels dedicated to removing the wrappers and opening the boxes of things. Perhaps, it was not so a decade ago. But, with packaging design becoming easy, and design standards established with services like Lumi, it is not very difficult to go the extra step and give your brand a personality.
! Shopify has rolled out its version 2.0. If you have a store on Shopify, you know Shopify is not a company that rolls out newer versions until it has something substantial to put on the platter. With this update, they have brought out changes which weren’t just developer requests, but have also kept the store owners in mind. So, what do the changes translate for you if you are a Shopify store owner or thinking of creating an online store on Shopify?