Pataaree | Shopify Redesign & Development by Daminico

Pataaree

Pataaree celebrates the vibrant and unique spirit of Indian weddings. Co-founded by friends Shagun Bawa and Rekha Thakur, Pataaree offers curated, handmade, and customised wedding essentials that add a personal touch to every celebration. Inspired by the rich traditions and colourful aesthetics of Indian culture, Pataaree transforms weddings into picture-perfect events that stand out from the 'cut-copy-paste' celebrations. Since its inception in 2016, Pataaree has become synonymous with personalised creations that honour heritage and elevate the wedding experience.

Requirements

Pataaree approached us with the need to design an e-commerce website on Shopify. The goal was to create an online platform that not only showcased their unique, handmade wedding products but also provided a seamless shopping experience for customers looking to add a personal touch to their celebrations.

Challenges

One of the main challenges was effectively communicating the personalised aspect of Pataaree's products, ensuring that customers understood the unique nature of their offerings. Additionally, as a relatively unique concept in the market, it was crucial to convey the brand's distinct value proposition and the customization options available to clients.

Services Provided & Features Implemented

Using our expertise in Shopify and understanding what makes customers buy decor online, we implemented several key features and design elements

Mega Dropdown Menu

Organized products and categories intuitively for seamless navigation, making it easy for customers to find what they need.

Cart Drawer

Enhanced the shopping experience with a sleek cart drawer, allowing customers to view and manage their cart without leaving the current page.

Custom Filters

Integrated advanced filters to help customers easily find specific products, enhancing their shopping journey.

Live Chat Support

Implemented live chat support to provide immediate assistance and enhance customer interaction.

Custom Orders Page

Created a dedicated page for custom orders, allowing customers to personalize their wedding essentials.

Quick View of Products

Added a quick view feature for products, enabling customers to get detailed information without leaving the current page.

Solutions

To meet Pataaree's requirements, we provided comprehensive Shopify design and development services. The solution included several key features aimed at enhancing the user experience and aligning with the brand's vibrant identity.

Results

The new Shopify website for Pataaree is fully responsive and optimized for quick loading times, successfully providing a seamless user experience. The high-converting design enables easy product discovery and purchase, while features like the mega dropdown menu and AJAX cart enhance the shopping experience. By addressing both the aesthetic and functional aspects, we we able to elevate Pataaree's online presence, positioning them as a leader in the wedding market. By addressing both the aesthetic and functional aspects of Pataaree’s website, we helped elevate its online presence, establishing it as a leader in the bespoke wedding market.