TracyGloverStudio | Shopify Redesign & Development by Daminico

TracyGloverStudio

Tracy Glover Studio is renowned for its exquisite glass artistry, offering a unique blend of clean lines, jewel tones, and innovative craftsmanship. Founded by Tracy Glover, who trained under Belgian and Venetian glass masters, the studio’s creations elevate familiar forms into sophisticated pieces. Tracy Glover Studio collaborates closely with clients to create bespoke works that stand out in the world of contemporary art and design.

Requirements

Tracy Glover Studio approached us with the need to redesign their existing website in Shopify while better presenting the designer. Despite a strong brand presence and distinctive product offerings, the current website lacked an upbeat look and essential e-commerce functionality. The objective was to create a platform to highlight Tracy Glover’s artistic creations while enhancing user engagement and smooth transactions.

Challenges

The existing website failed to reflect the brand's premium and modern aesthetics, and it lacked essential e-commerce functionalities. Additionally, the design needed to narrate a story that highlighted the designer's unique vision and craftsmanship. Moreover, the website had to be mobile-responsive to cater to a wider audience.

Services Provided & Features Implemented

Using our expertise in Shopify and understanding what makes customers buy decor online, we implemented several key features and design elements

Mega Dropdown Menu

Organized products and categories intuitively for seamless navigation, making it easy for customers to find what they need.

Cart Drawer

Enhanced the shopping experience with a sleek cart drawer, allowing customers to view and manage their cart without leaving the current page.

Custom Filters

Integrated advanced filters to help customers easily find specific products, enhancing their shopping journey.

Download Tearsheet

Added functionality for customers to download detailed product information sheets, catering to designers and clients who need specific specs.

Data Migration

Migrated existing content from Wordpress to Shopify, ensuring a seamless transition and maintaining content integrity.

Video Editing

Created and edited videos to better showcase the designer's process and the intricate details of her works.

Solutions

To address these issues, we provided comprehensive Shopify design and development services along with video editing to enhance the visual appeal of the site. Our goal was to create a high-converting, visually stunning website that enhances the shopping experience and aligns with Tracy Glover Studio’s premium brand identity.

Results

The newly designed Shopify website for Tracy Glover Studio is fully responsive and optimized for quick loading times, providing a seamless user experience. The high-converting design enables easy product discovery and purchase, while features like the mega dropdown menu and AJAX cart enhance shopping. We strategically positioned the brand to highlight its premium offerings and unique story, boosting overall user engagement and sales. By addressing both the aesthetic and functional aspects of Tracy Glover Studio’s website, we helped elevate its online presence, establishing it as a leader in the art and design industry.