6 Brand Positioning Strategies for Ecommerce Businesses they won’t teach you at Harvard

In today’s day and age, having a well-built website or offering great discounts won’t always guarantee success. But, what will guarantee success is a unique branding strategy that gives you an edge over your competitors. It’s important to build your branding strategy and idolize your thoughts into one before diversifying your business.  The first thing […]

10 Key Take-Aways from McKinsey’s & BOF State of Fashion 2022 Report

It is no surprise that the last 2 years have been nothing short of a whirlwind and have challenged the fashion industry in unprecedented ways. Due to the pandemic, consumer behavior changed drastically, supply chains were disrupted, and ¾ of the world’s fashion companies saw their economic profits drop by about 90%. But as we […]