9 Marketing Strategies that Jewellery Brands are using to Sell More Online (in 2022)
With the onset of Covid, it was speculated that customers will only buy necessities, and jewellery was certainly not one of them. We also expected many of our jewellery clients to take a hit, but on the contrary, we saw many of our clients grow during the lockdown and are in the recovery stage now. […]
6 Brand Positioning Strategies for Ecommerce Businesses they won’t teach you at Harvard
In today’s day and age, having a well-built website or offering great discounts won’t always guarantee success. But, what will guarantee success is a unique branding strategy that gives you an edge over your competitors. It’s important to build your branding strategy and idolize your thoughts into one before diversifying your business. The first thing […]
FARFETCH Acquires Cult-Favorite Luxury Beauty Destination, VIOLET GREY, and here’s Everything you need to know
Farfetch, one of the world’s leading online luxury destinations, has acquired Violet Grey for an undisclosed amount which would mark the luxury e-commerce giant’s foray into the $70 billion luxury beauty market space. Violet grey is an LA-based, editorial-driven beauty marketplace that has become a renowned beauty destination for many iconic global brands like Augustinus […]
10 Key Take-Aways from McKinsey’s & BOF State of Fashion 2022 Report
It is no surprise that the last 2 years have been nothing short of a whirlwind and have challenged the fashion industry in unprecedented ways. Due to the pandemic, consumer behavior changed drastically, supply chains were disrupted, and ¾ of the world’s fashion companies saw their economic profits drop by about 90%. But as we […]